Free Ideas and Playful Minds Produce Our Cars.
Our models sold in Japan, are produced in our plant in Toyama City.
We aim to be an unrivaled and unique company in the Japanese automotive industry.
Starting with the “BUBU Shuttle” (a single seat car), we came to undertake the development of replica cars. This meant we started challenging new fields which were never been touched in Japan.
In 2001, we made our first appearance at the 35th Tokyo Motor Show. Here our model “Orochi” attracted an enormous amount of attentions from people around the world.
We also tried something new this time, which was to develop single-seat electric cars for the next generation. We promoted their use in the delivery business and they have already been put to practical use.
Mitsuoka Motor Group has been built upon three main business pillars.
The first is a “Vehicle development” business with enormous latent potential.
The second is our “BUBU imported car distributing” business that has established a nationwide network of dealerships and high brand recognition as a dealer of used and directly imported vehicles.
The final pillar is our “Authorized imported car dealing” business that handles high value-added imported cars. These three pillars come together to form one solid base from which we can aggressively develop our business into the future.
We introduced more than 10 models of fashion cars since the “Viewt” in 1993. The cumulative shipment volume of our fashion cars has reached 12,000 units.
About 350 units of “Mitsuoka Zero-1” (a sports car) and about 8,000 units of Micro Cars (an one-passenger car) have produced. As an independent company with the brand power, we have made excellent progress in Japan.
The fashion car market strives to expand through the variation of design-centered products.
Solid foundation of Mitsuoka Motor Group is located in the used car sales. Taking advantage of sales strategy that has accumulated since its inception, we have sought to aggressive business expansion. Our used and import vehicle business, “BUBU,” has become a highly recognized brand in the market and has gained a high level of trust from customers. We closely cooperate with Mitsuoka Motors America Inc. (USA) to appropriately respond to changing market demands and pursue car development by matching current needs.
In addition, aiming to further improve of commodity turnover, inventory management, we will establish a time reduction of car delivery business with a high efficiency system.
Our authorized import car dealers cover all the major cities of Japan. We offers various import cars from famous car manufacturers of all over the world such as Volkswagen, Audi, Fiat, Alfaromeo, Lamborghini, GM, Chrysler and so on.
Improving customer satisfaction is essential for new car sales. We also focus on supporting the professional development of every sales and maintenance employee, holding regular sales skill contests and training programs. In Japan, the number of import car registrations is growing continuously, but the targeted annual sales of import cars, based on manufacturer contracts is still high. To achieve it, we continue to launch active advertising campaigns to acquire new customers.
Enhancement of our mechanic service
The prolongation of the change cycle of the car extends to not only the new, but also the used car sales. The Mitsuoka Motor Group will expand our used car business and enhance our mechanic service.